Before you get into the detail of SEO, make sure that you know enough about your site and the purpose of your site because it is tough to do great with SEO unless you have a clear vision.
The first tip is that you should always design the website targeting one niche or idea. Do not try everything in one website unless you are a newspaper. Click here to check out a niche site on one topic.
The second SEO tip is that you should always give your keyword to the title and to the first paragraph of your article.
The third SEO tip will tell you that in house linking is as important as outbound links. Link all of your pages internally and logically. Read more here if you want to get a detailed idea on how to do internal linking.
The forth SEO tip is that you must make your website load fast. One of the Google rank factor now is website loading speed. There are websites that you can use to test your loading speed. Always try to increase it by even a slightest percent if you can.
The fifth SEO tip will tell you to use alt tag and title properly in the images that you upload. One common mistake that people make is not doing SEO for their images. Do not fall in that trap. Yes, it is true that Google Image won’t bring you millions of hits but if you can optimize the image properly, the Google spider will be happy and satisfied which will result into better ranking.
Try to follow these evergreen SEO strategies. All of these are simple strategies to follow and your website rank will definitely improve if you continuously follow these methods.