In this cutting edge competition, websites can’t ignore the importance of SEO. Search Engine Optimisation is a technique to increase your web site’s visibility in search engine’s unpaid results. You can make a lot of money if your website is search engine optimised. Users will land on your website if your website in the top results provided by search engines.
Different techniques are used to get more viewers for your website and to increase the visibility of website and SEM is one such technique. In common terms, it is paid advertising of your hosted content and the more number of clicks are targeted to your website, more will be the amount of money you make.
SEM is the acronym for Search Engine Marketing. It is a type of Internet marketing in which you market your webpage by submitting or positioning your site in search engines such that you get maximum back links which refer to your website and you increase your website visibility and user base.
SEM makes use of different techniques such as keyword research, paid links. SEM grows your user listing and targets the traffic through paid lists to your website. Keyword research makes use of the fact that most searched keywords related to your product are put such that they convert maximum audience. There are many platforms available to get the desired results through SEM. Google adwords, yahoo, social media advertising platforms are some commonly used services. You can visit this link to know more about how you can increase your target audience through pay per clicks.
SEM is wider concept than SEO. It is the inclusion of both paid search results and the organic search results. You can read more about the difference between SEO and SEM here.