Responsive Web design is the approach of web design wherein development and design of a Website responds to the Web User's behavior and technological environment. To learn more about Responsive Web Design click here. The practice is achieved using a mix of flexible layouts and grids, images and use of CCS media queries. To learn more about the use of flexible layouts and grids and use of CCS Media queries, visit this Site. As the Web user switches browsing platforms like from a Laptop to an Ipad, the Website should automatically switch to accommodate resolution, Image size, e.t.c on each device. To learn more about how a website can automatically switch image size, read more here. In order words the website should be technologically programmed to respond to the Web user's preferences at anytime. This will ensure that there is no need for a different design and development phase for each new Gadget.
The Concept of Responsive Web Design was introduced by Ethan Marcotte who drew inspiration from the recent phenomenon of responsive Architecture. To find out more about Ethan Marcotte, go online.
BENEFITS OF RESPONSIVE WEB DESIGN:
1. It is very Flexible:
The Web design is fluid, the content merges into any browsing device. The images and the grids are flexible which ensures that one web design can merge into all manner of Internet Browsing Devices. Click here for more information.
2. Superb User Experience:
Content is king, but content is nothing without good user experience on a webpage. Responsive Web design optimizes User experience by ensuring that a Web User can have the same feel of a website at anytime irrespective of the device being used to access the Website.
3. Cost Effective:
It is less costly to have a website that can function on all devices than having to make a website for each device. To learn more about how this web design saves cost, go online.
4. Recommended by Google:
When Google speaks, Web designers have to listen. Google recommends Responsive Web Design and give priority to Websites that use this feature.
5. Easy To Manage:
Having multiple websites for different devices require multiple SEO campaigns. With a Responsive Web Design You do not need multiple SEO Campaigns. To learn more, click here.
In Conclusion, this web design is gradually becoming popular and it is possible that all 70% of websites utilize this feature in future.