The most prominent advertising scheme with a long history in America is the use of direct-mail and brochure marketing known as ‘Chase Letters’ or ‘Dimensional Letters’. In the early days, these types of direct marketing letters often only featured a logo for the brand, company name, or product image. Today’s digital age gives us the opportunity to create amazing free outdoor sign consultation requests using a wide variety of fonts and shapes that can really enhance your storefront signage. It also allows us to add in many new design elements such as clip art and multi-color images that will help to make your campaign one of a kind.
When creating your sign request, you should always begin with a clean, smooth, modern design. It’s very important to always begin designing for the layout or shape of your signs with the eye toward the future of your company. You never want to send out hundreds, or thousands, of cheap, ugly, tacky direct marketing or retail signs. While you may be able to attract some customers by using popular colors and font styles today, what will you give your growing customer base in the future?
Your sign company should provide you with the ability to preview the finished product so you can make any final changes before your order is completed. As you meet with various sign companies, ask them what type of direct marketing or retail signage elements they offer. If you already have a sign company on order, inquire about their experience and design philosophy. What types of direct marketing or retail signage elements are they currently offering and what types of assets do they look for in each sign? The sign company should be able to provide you with specific answers to these questions so you can develop your own sign design philosophy to best represent your brand.
In addition to a great sign design, another important part of your marketing signage should be the quality of the sign itself. As your business grows, it is inevitable that your storefront & window signage will need to change as well. Whether it is changing signs because of new store locations, store improvements or brand new store branding, your sign company should have a variety of sign styles including lighted signs, hard-lighted signs and fabric sign materials. Having a wide range of sign styles will ensure your sign designs can adapt to changing store hours or brand trends.
Every step of the design process should begin with an idea for your sign architecture. The size, shape and color of your storefront signage will have an impact on how successful your campaign is. Sign architecture helps you build brand consistency across all signage elements. Sign architecture is the collection of ideas and the integration of those ideas into the physical dimensions and shapes of your signages. Sign architecture can be a complex system of artistic and logical thinking leading up to the creation of a sign style that will enhance your store and consistently bring in new, positive customers.
Channel Letters & Dimensional Letters help you create sign panels that meet the unique design requirements for each location. Sign panels are a vital part of your storefront. Sign panels are designed to capture the attention of shoppers as well as help to create space between stores, preventing confusion between multiple store fronts. Channel Letters & Dimensional Letters use state of the art technology to create signage that meets the diverse display requirements of every location. The signage solutions offered by Channel Signs & Dimensional Letters allow you to increase the store footprint and increase sales while decreasing the clutter found in traditional signage.
