When it comes to brochure printing, there are some important aspects that you need to know. First of all, you need to choose the size of the brochure. If it is too large or too small, it will be stretched and even cut off. The standard size for a brochure is 8.5×11 inches, but there are also smaller sizes, such as 4.5×5.5 inches. Before choosing a printer, consider using a template. This will ensure that the design is the proper size and will avoid any errors with bleed specifications. It will make the printing process much smoother, and it can prevent any critical text from being cut off.
Another aspect to consider when it comes to brochure printing is the type of paper used. If you don’t use a quality paper, your brochure can fall apart quickly. This is not the way to portray your organization, so always opt for high-quality paper. Not only will this add strength to your brochure, but it will also give it credibility. When it comes to paper weight, 70-pound matte text is appropriate for lighter-weight brochures, while a 100-pound gloss paper will provide a thicker and more durable material.
When it comes to design, brochure printing is important to consider how you want your material to be viewed. There are many different styles to choose from. The most popular is the tri-fold style, which divides the brochure into three panels that fold on top of each other. These are often used for multiple language translations, as the separate panels create separate sections. When unfolded, the entire piece becomes one large page. With this type of layout, it’s easy to lay out text and images, and there are also numerous customization options.
You can choose to have your brochures folded or without a fold. You can choose between a glossy or matte finish. The former will cost more but will provide a better quality product. It’s also possible to laminate your brochures to make them more durable. The latter will keep the panels open. You can also select perforated or non-perforated material. The latter will encourage your customers to return the material. They can also be tracked with a barcode.
In addition to these types of materials, you need to choose the size and type of your brochures. In general, the most common brochure size is 8.5×11″ and 5.5×8.5″. Most of these are printed on both sides and have a glossy finish. Choosing the right size is essential for the overall look and durability of your material. It will also affect the cost of your printing. A good print shop will offer a variety of templates.
Once you’ve chosen the size, you’ll need to choose the paper type. Brochures are usually printed on heavy paper or cardstock, such as 80 lb text paper, which provides a durable, affordable product. For more sheen and protection, you’ll want to choose a heavier-weight paper. Moreover, you’ll need to consider the size and style of the design. If you’d like to add additional panels, you’ll need to add extra pages.